Awarded by experts
Newsweek – Editors Choice

NQ8 AI Gen2 Processor
Experience the power of 8K thanks to the AI-powered processor
Think of the processor as the brain of the TV. Thanks to AI and 256 neural networks, this processor optimises the picture, boosts brightness, enhances contrast, and perfects sound based on the room and content. Whether streaming, gaming, or watching live sports, experience breathtaking 8K resolution through seamless upscaling. Your entertainment, elevated.

8K AI Upscaling
Enjoy everything you watch in glorious 8K resolution
Enjoy everything you watch in glorious 8K resolution – whatever the source. Using advanced AI and 256 neural networks, this TV transforms each pixel in real-time to restore details, textures, and edges - ensuring an extraordinary 8K experience.

Quantum Matrix Technology Pro
Our highest density of super-focused Mini LEDs create incredible detail
This TV has our highest density of Quantum Mini LEDs – lights that are approximately the size of a grain of sand. They are controlled with intense precision to create inky blacks, our highest brightness levels, exceptional contrast - and our most detailed picture yet.

Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

True 8K Resolution
Watch in four times more detail than 4K
Imagine picking out faces in a crowded stadium, or the blades of grass in a nature documentary. True 8K resolution has 33 million pixels - 4x as many pixels as 4K. It creates a new level of sharpness and detail, so you can see enhanced colours, textures and skin tones in everything you watch.

AI Motion Enhancer
Ultra-smooth motion
Whether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion. It takes live sports to another level.

Neo Quantum HDR 8K+
Leading brightness[1] for a true-to-life picture
An incredibly life-like picture thanks to remarkable HDR brightness levels[1]. Watch everything in exceptional depth and detail, with vibrant colours and deep contrast.

Ultra Viewing Angle with Anti-Reflection Screen
Minimise distracting glare
No need to close the curtains for the mid-day match. Samsung's technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.

Real Depth Enhancer Pro
Adjusts the depth - just as you would see in real life
Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.

Auto HDR Remastering
Transform SDR content into HDR-like picture quality
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.

Gaming Hub
Where gaming comes together. No console required[2] 
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[2] With no downloads, storage limits or console required, just turn on your TV and play.

Motion Xcelerator 165Hz
Experience ultra-smooth TV gaming with up to 4K 165Hz motion[3] 
Designed for PC Gaming and next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

AI Auto Game Mode
Game settings automatically adjusted by AI
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Game Bar
Optimise your gaming experience
The advanced Game Bar[4] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

Dolby Atmos®
Cinematic sound reimagined with Dolby Atmos and your TV's 8 speakers
Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Object Tracking Sound+
8 dedicated speakers follow the action on-screen
An immersive TV surround sound experience that puts you in the heart of the action. 8 speakers built-in to the four sides of the TV make the sound follow the action on screen. Hear a car zoom along the screen, the crowd cheer all around you, or the dialogue come from where the character is standing.

AI Sound
Sound optimised for your room and content
Using AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You'll hear every detail.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Premium Q-Series Soundbar
Complete Wow theater experience

Ultra Slim Soundbar
Impossibly slim yet powerful

Essential B-Series Soundbar
Elevate sound that powers your TV experience

Infinity One Design
Stunningly thin, considered from every angle
With a stunningly slim profile, this TV has been designed with a near bezel-less screen to look striking from every angle.

One Connect Box
Just one cable for all of your connections
With only one cable connecting to your TV, all of your devices plug into the detachable One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away - or even hidden away in a cupboard.

SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[5]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Multi View
Turn one screen into four
Multi-tasking has never been so easy. Multi View lets you split the TV screen and watch up to four things, all at once. Handy if you want to keep an eye on the football score whilst watching what's live on TV – and keeping up with social media on your smartphone[6].

Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring[7]. It even protects all the Home IoT devices connected to your TV[8]. It's your privacy, secured.

SolarCell One Remote
Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[9].

AI Energy Mode
Monitor and reduce your energy consumption[10].
Save energy[10] with AI Energy Mode and SmartThings[11]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room[12] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.

Relumino mode
Entertainment made accessible
Relumino Mode improves the clarity of images by outlining objects, boosting the contrast and adjusting the colour, making the content clearer and easier to enjoy for people with low vision.